Taio Cruz Sunglasses in Dynamite Video

Taio Cruz is once again at the top of the charts with the release of "Dynamite".  The song follows up his highly successful "Break Your Heart".  He's already a music star and might become known in the fashion world as well.  His label Rokstarr sells clothes, sunglasses and other accessories and they are all getting exposure in his videos.

Problem is, I can't find any evidence of these sunglasses on the Rokstarr site, or anywhere. The sunglasses from the "Break Your Heart" video are on the site, but these are not.  I can't imagine that he would wear something that is not his own, so maybe they are an upcoming pair?  I've seen him wearing them also at the T4 on the Beach event in the UK.  If I'm wrong on this, please let me know in the comments.