Polaroid have set up a little scientific experiment to show everyone how the negative effects of glare can be thwarted. And how science can sometimes be pretty darn hilarious.

You'll find out over at Polaroid Labs.
Well, we're excited. Festival season is kicking off, huge tents are being put up all over the country and people everywhere are getting in the festival mood. Including Sunglasses Shop! But there's one date in particular we can't wait for...
The Big Chill! The festival we can't wait to be seen at. Kanye West, The Chemical Brothers, Rodrigo Y Gabriela... it's a high quality line up this year and we're dying for the 4th August to come around. Killer line up, killer crowds, killer sunglasses... predictable as always, Sunglasses Shop can't wait for the Big Chill to start purely because of the sunglass factor.
It's always been chilled, but The Big Chill hasn't always been big. It only started up in 1994 at a little place over in Islington, but nowadays thousands upon thousands of people descend on the new site in Herefordshire to get chilled in a very big way. That means a heck of a lot more sunglasses to gaze longingly at!
August 4th can't come quick enough. We can't wait to hear the glam-infused electronic sounds of the Empire of the Sun, or the non-booze-infused soul singing of Amy Winehouse's goddaughter Dionne Broomfield.
Company Magazine said "The original – and still the best – boutique festival". We can't wait to see if it's still true...
At Sunglasses Shop we're always excited when a new brand fills our shelves. But this time round, we're especially proud to have procured sunglasses produced by the legendary pioneer of eyewear Linda Farrow.
Famed for their eccentric and unorthodox style, Linda Farrow Projects sunglasses are the only accessory for those with the desire to stand out. Outlandish, outrageous and at times out of control, the experimental range of sunnies from Linda Farrow are truly unique in the sunglass world.
While Linda Farrow collaborates with other designers for the Projects collection, the Linda Farrow Luxe sunglasses take a more luxurious approach to the eye-accessory. Merging its 70s heritage with modern day materials, Linda Farrow Luxe boasts an eclectic range of premium and directional frames for style savvy men and women.
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If any brand lives for the trench coat, it's Burberry. The quintessentially English label invented the iconic trench coat back when England was still ruled by Queen Victoria.
But Burberry's latest trench coats come with a fresh twist: pieces from the Burberry Prorsum collection come with sleeves coated in studs. An edgy look that needs the accessories to match which, of course, Burberry are all too happy to supply.
Among those accessories are a range of sunglasses that typify the typically English fashion sense of Burberry and prove they are every bit the English fashion powerhouse their heritage suggests.
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Boss Orange recently announced the new frontman for their latest campaign to be Brit actor Orlando Bloom. The swashbuckling actor fronts the ad campaign for Hugo Boss's new fragrance and is snapped in a black T-shirt and jeans lounging around in a leather backed armchair.
Best known for his role as Will Turner in the Pirates of the Caribbean series, 2010 saw Orlando finish filming the next entry in the hit series and, on top of that, marry supermodel Miranda Kerr in an intimate wedding ceremony.
The new fragrance is being released exclusively in Europe and Boss Orange have selected an internationally recognised European personality to front the new fragrance.
Boss Orange recently announced the new frontman for their latest campaign to be Brit actor Orlando Bloom. The swashbuckling actor fronts the ad campaign for Hugo Boss's new fragrance and is snapped in a black T-shirt and jeans lounging around in a leather backed armchair.
Best known for his role as Will Turner in the Pirates of the Caribbean series, 2010 saw Orlando finish filming the next entry in the hit series and, on top of that, marry supermodel Miranda Kerr in an intimate wedding ceremony.
The new fragrance is being released exclusively in Europe and Boss Orange have selected an internationally recognised European personality to front the new fragrance.
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Wherever Matthew Williamson goes, success seems to be to follow him. The expert designer earned his fashion pedigree at Pucci, through collaborating with high street chain H&M and by releasing his own range of perfume. Williamson's wide array of achievements has cemented him as one of the UK's fashion heavyweights
So it's with much delight that we will be filling the Sunglasses Shop shelves with one of his latest ventures – the Matthew Williamson eyewear collection. His alluring ranges of sunglasses encompass the designer's trademark palette of rich purples and warm pinks.
Sporty frames like the aviator are used to highlight Matthew Williamson’s casual style, whilst oversized, angular frame work injects the bohemian glamour that the designer is known for.
Just in time for watching spring releases, Polaroid introduces multipurpose 3D eyewear. Imagine shopping on the high street in your Polaroid sunglasses and directly into a screening of Tangled 3D, without changing your shades. Not only are they the perfect gift for the gadget geek in your life but also save the dilemma of wearing those red and blue ones from the past.
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Roberto Cavalli’s collection of luxurious, statement making sunglasses - which includes Roberto Cavalli Dea 40th Anniversary Special Edition - is a reminder of the designer’ clever use of colour and print. Other standouts include one featuring a zebra print and medallion inspired by his childhood (above); and one oversized pair with elegant cutaway lenses (below). These gorgeous, glamorous frames have cult classic written all over them.
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Prada has long been creating iconic eyewear styles, Prada Postcard and Butterfly collection. For its latest collection the Italian fashion has upped the ante and we love the results.
Capturing the spirit of its latest collection is the Prada 51NS. It has a wonderful pattern that has the spirit of the past about it. It is not style on the 50s but has been out of the Prada archives and was found on Prada scarves and handbags in its previous life.
Prada 51NS is a beautifully designed frame in the classic Italian style. It comes in a variety of options for you to choose from including this daring design. Think you can’t wear red and pink? Think again.
Make sunglasses the focal point of your look with the beautiful Prada 51NS.
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They are all over the big fashion magazines and not to mention the faces of those serial sunglass addicts themselves the celebs. It is Lacoste that makes those sunnies you keep seeing and think they are surely from a bygone era and need tracking down. There is really no need, making an impact on the eyewear and fashion world giving all involved a run for their money with their
style heavy frames Lacoste bring an authenticity to retro styled frames available fresh off the production line.
Yes, Lacoste are big on style: retro style. Retro sunnies have been the order of the day for some time now from the feminine feline flicks of the cat eye to the evergreen aviator. Lacoste specialise in vintage inspired frames and do not hold back.
Sunglasses Shop is now pleased to offer this essential collection of sunglass styles with glorious savved up styling, guaranteed to give your wardrobe a touch of genuine vintage cred.
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Gavin Rossdale and his son Zuma attended the world premiere of Gnomeo & Juliet last weekend. And to mark the occasion, Gavin dressed his tiny tot in some funky attire including matching shades. Perhaps to best bear the inevitable flashes of the paparazzi.
But they were not the only stars in brightly coloured sunglasses on the red carpet. Elton John and his partner David Furnish also sported novelty shades with Gnomeo characters on the frames. Cool or crazy? What do you think?
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Three cheers for luxury accessories brand Tod’s, which will fund a £21.5million restoration of the Coliseum in Rome.
President of the Tod’s group, Diego Della Valle, said 'We believe that because the Tod’s Group is a strong global representative of ‘Made in Italy’, it is both an honour and our duty to contribute to the support of our country’s image and credibility, as well as its cultural heritage.'
The Coliseum is still a popular tourist attraction but has become damaged by pollution. It will remain open to tourists throughout the restoration.
We wonder what Tod’s will get in return for their generosity? Permission to place billboards of Tod’s sunglasses outside?
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Sunglasses Shop will soon be unleashing something totally and irresistibly stylish…Diane Von Furstenberg sunnies.
There are several collections we would love to get our hands this summer 2011. And this is one of those collections. Imagine a young, fun and trendy Diana Von Furstenberg in the Seventies – and now you have a feeling for her first line of shades. The collection features some of her most iconic symbols including those luscious lips which appear on this fabulously sized frame. We’re
in love.
Diane Von Furstenberg sunglasses will be available from Sunglasses Shop from this week. For more information on shapes and styles visit sunglasses-shop.co.uk or sunglassesshop.com.
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Yves Saint Laurent brought menswear to a close at Paris yesterday. Creative director Stefano Pilati played with volume by pairing slim trousers with blouson-style jackets and even capes, adding pops of colour via checks and bright polo necks.
Equally impressive is the 2011 Yes Saint Laurent sunglasses collection that looks sophisticated and elegant with luxurious prints and patterns.
With summer bearing upon us, we have put together a list of sunglasses that we would love to wear for our beach holidays. At the top of our list is the beautifully styled Yves Saint Laurent 6324 in Grey. With the Yves Saint Laurent signature on the left lens, these sunglasses are everything you could want for long afternoons by the pool.
Next is the Yves Saint Laurent 2307 in Havana which gives this frame a seductive and sophisticated feel. Sleek and shiny metal stems show off the frame front in all its glory, giving this frame a deluxe feel. The thickness of the arms keeps the frame contemporary and maintains the high end feel.
Last but by no means least is the Yves Saint Laurent 2305 in Dark Havana that reflects a modernistic sixties style. The sophisticated palette of dark tortoiseshell is typical of the French
fashion house designer and the sleek simple arms hold intricate branded detailing for an altogether, chic shade.
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Hold the phone – stock for Spring/Summer 2011 has arrived and is leaving us speechless.
The future is bright with vibrant colours and shapes. Pinks and purples for women, blues and greens for men. Leading the way for the season is Dior – John Galliano knows no wrong – with the sizzling hot Dior Ondine. This luxurious collection includes violet and mauve frames that are decorated in Swarovski crystals. They are gorgeous.
There is also the Tom Ford James in silver with brilliantly blue lenses. Summer is full of many
tempting shades - watch this space – but we have singled these out for their bright blue lenses, slick silver frame and oversized structure. Tom Ford sunglasses will take any outfit to the max. But we think they will look great worn with a light blue denim shirt, dark denim jeans and white plimsolls.
Thoughts?
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Congratulations to Orlando Bloom and Miranda Kerr on the birth of their baby son.
The supermodel gave birth at a Los Angeles hospital with Orlando and her family by her side. Both mother and son are said to be doing ‘very well’, according to his grandmother.
The couple has since posted an intimate photo showing their baby son Flynn, who weighed in at 9 pounds and 13 ounces.
Miranda has also revealed, “I gave birth to him naturally; without any pain medication and it was a long, arduous and difficult labour, but Orlando was with me the whole time supporting and guiding me through it. I could not have done it without him.”
Perhaps we should send Flynn a pair of Zoobug sunglasses. After all, it is never too early to wear
sunglasses.
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With February 14 2011 bearing upon us, we have put together a list of sunglasses that, if Cupid is good to us, we would love to receive on Valentine’s Day.
At the top of our list is the fabulously styled Chanel 4189TQ in silver with gradient pink lenses. With the traditional teardrop shaped lenses and the interlacing double C logo on each lens,
Chanel 4189TQ is the sunglass for this season, and the next, and the next.
Everything a girl could want for Valentine’s Day.
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The 2011 Golden Globes market the return of old Hollywood glamour, with Helena Bohem Carter opting to cover up on the red carpet in vintage sunglasses.
She lost out to Melissa Leo for Best Supporting Actress in a Motion Picture. But she more than made up for it with her chosen accessories.
The actress chose a colourful multi-layered Vivienne Westwood dress… and mismatched shoes. But scores maximum points in the style stakes in the Oliver Peoples Sheldrake. With a round frame and minimal detailing, the Sheldrake is a great match for Helena and her red carpet ensemble. Enjoy the benefits of vintage looking frame while avoiding the rusting hinges of actual antiques.
We also have to give special mention to Johnny Depp who also choose the Sheldrake but in a different colour.
If this is what Helena wore to the Golden Globes, who know what she has planned for the Oscars!
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Devendra Banhart takes a break from his prolific career in folk music to spearhead Oliver
Peoples 2011 campaign. In a departure from last season’s fantasy theme, Oliver Peoples move from the fantastic to the provocative with a series of photos directed by acclaimed photographer Lisa Eisner.
Devendra poses with his real-life lover, set designer Rebecca Schwartz, and the intimacy of their relationship is captured openly on film while they lounge in the Californian sun wearing not very much at all.
Lisa says “We really wanted to find a couple who were in love and would allow us to be voyeurs in their relationship. Most people are not interested in having their intimacy on film. Devendra and Rebecca were beyond perfect, beautiful and fun together. They were not pretentious or guarded – they were real!”
The stylish duo are pictured in Oliver Peoples’ frames for the season ahead, frames heavily inspired by vintage fashion but enhanced with Oliver Peoples unrivalled style. The distinct D-shaped lens of the Jack One sunglass takes inspiration from the customised aviators Neil Diamond wore on the album cover of “Jonathan Livingston Seagull".
Oliver Peoples is well-known for producing spirited short films, combined with still photographs that bring to life their collections each season. Oliver Peoples Devendra Banhart at the Rainbow House is no exception.
Devendra is the ideal front-man for this campaign since he reflects the understated qualities that Oliver Peoples are revered for the world over. Both wait to be discovered rather than scream for your attention and their alliance of subtlety pays off. Oliver Peoples make voyeurs of us all and the fresh personal light that illuminates their new range show they are something worth waiting for.
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Cher Lloyd gives her look the fashion factor with a pair of oversized aviators as she attends lunch in Miami.
Since coming fourth in the X Factor, things have been looking up for Cher. The wannabe pop star has been living the high life on her current trip to the US. She flew first class from Miami to Los Angeles on Wednesday. But her luggage was nowhere to be seen as she arrived in the sunshine capital.
Dressed in a red fluffy top, tiger print jeans and heeled boots, Cher only had her hand luggage to hand. Luckily, however, she had kept her stylish aviators atop her head to hide her private gaze from public life. Cher is seldom snapped without a pair of sunglasses and loves an oversized
aviator with those edgy good looks.
Steal her style with a pair of Ray-Ban CATS 5000 aviators in black glitter. This Sunglasses Shop favourite packs a punch with its solid dark framework and sleek arms. Branding is featured on
the on the lens and details include a Ray-Ban signature on the temple. A great unisex style that puts the X Factor into any shades collection.
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