Three cheers for luxury accessories brand Tod’s, which will fund a £21.5million restoration of the Coliseum in Rome.
President of the Tod’s group, Diego Della Valle, said 'We believe that because the Tod’s Group is a strong global representative of ‘Made in Italy’, it is both an honour and our duty to contribute to the support of our country’s image and credibility, as well as its cultural heritage.'
The Coliseum is still a popular tourist attraction but has become damaged by pollution. It will remain open to tourists throughout the restoration.
We wonder what Tod’s will get in return for their generosity? Permission to place billboards of Tod’s sunglasses outside?
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