Gucci is not the only eyewear manufacturer wanting a slice of the 3D glasses market. Just days after announcing their premium 3D sunglasses, Calvin Klein has announced its own brand alternatives to the generic 3D glasses used in cinemas.
The sunglasses feature curved lens technology for clear vision and a photochromic lens for shades that can be worn in and outdoors. They will go on sale at select boutiques this December.
It is a smart move for both brands as 3D films are becoming increasingly popular given their high entertainment value. And a recent study by the Los Angeles-based International 3D Society in March 2010 shows opening weekend 3D ticket revenues in the US outpacing 2D ticket sales by margins of 2 to 1.
Will you be rocking the 3D trend this upcoming festive season?
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